How to become a successful logo design freelancer

Becoming a successful freelancer isn’t easy.

It’s not rocket science, either.

A lot of people are doing it.

If you know what to do, and you consistently take solid action, you can be a successful freelancer, too.

This article will teach you what you need to do to get started, and then how to actually get clients.

1. Set up your online presence

The first step to becoming a successful freelancer is to set up an online presence.

This is alot easier than it sounds, and it doesn’t take long.

Once it’s done, you won’t need to do it again.

Here’s what you need:

– A Website with your own domain name

– A freelance email address for clients to contact you on

– Profiles on Instagram, Facebook, Twitter, and LinkedIn.

Let’s get started.

2. Set up your own website

As a freelancer, you don’t want a complex website with tons of stuff that takes weeks to create.

Having too many pages on your website will confuse clients and deter them from the goal, which is for them to hire you to make a logo.

What you need is a simple, professional, and clean website with your portfolio and email address for clients to contact you on.

It will take you 10 minutes to get the basics set up on the website.

You can then add to it over time as you complete more projects.

A good method to create a website and get a domain name at the same time is with Hostgator’s Managed WordPress Hosting.

Click here and then select the Starter Plan.

You can use your name, or a variation of it as the domain name. (It’s best to choose a domain name that you can also use for your social media profiles.

For example. Your domain name could be Jamesblake.com Your email address would then be jamesblake@gmail.com or james@jamesblake.com – Your Instagram username would then be jamesblake, and so would your twitter and linkedin.

If your name isn’t available, don’t worry. You can use variations like: jblake, jamesblakedesign, jamesblakelogos, jamesblakelogodesign. You can use a tool called namecheckr to find a name that you can use across all of your profiles.

Image showing an example of how namecheckr works

The main ones you want to be available is the .com domain, Facebook, Twitter, and Instagram.

Just type your name in the top search bar and it will check what’s available. It sure beats manually having to check for yourself like people had to do before this tool was available.

Now that you’ve chosen a domain name, you can fill in the rest of the details on the page to complete setup.

You don’t need the SSL Certificate as your clients won’t be entering any details on your site.

Once the hostgator side is complete, you can use wordpress to set up your site.

As a freelancer, you’ll need the following for your website:

– A Logo and tagline. (Tagline is optional)

– A Portfolio to show clients your work

– An ‘About Me’ page to show visitors who you are and what you do

– A contact page that contains your email address and/or phone number.

Image showing a good example of a freelance website
This is an example of a good freelance website by Alex Tass.

3. Create a professional email address

There are two main options you can use to create a freelance email address.

The first method is to create a Gmail email address.

This is free, and quick.

I recommend using your name, or a variation of your name.

The main goal is for it to be simple and easy for the customer to type. The less symbols or numbers, the better.

The second method is to create an professional @yourdomain.com email address.

This can be created in ‘Email Accounts’ in your Hostgator Customer Portal.

Image showing where to find the Email Accounts option in Hostgator

Now it will be easy for clients to send you an email when they want a logo.

4. Create profiles on Instagram, Facebook, Twitter, and LinkedIn

These are all great tools, but I recommend that at first you devote your time towards focusing on just one.

Time is limited, and you don’t want to spread yourself too thin.

One important thing to remember is that these profiles need to specifically focus on logo design.

Try not to fill them with posts that are unrelated to logo design.

As explained above, when creating profiles on these, make sure you use a name that can be used across all your profiles, as this will make it easier for people to find you.

Try not to make your bio too long.

Good bios include either a tagline, or who you are and what you do.

For best results you can include a call to action that goes like this: “Need a logo? Send me a message to discuss.”

Make sure to include your website info and email address in your bio.

You don’t necessarily have to include a picture of yourself. You can also use your personal logo.

The Logolemon Instagram Profile
The Logolemon Instagram page includes a tagline and a Call to Action.

Congratulations, you now have an online presence that you can use and grow! we can now start working on attracting clients.

5. Getting Clients

Now that you have an online presence and a portfolio that you can constantly update with your completed work, you now need to get clients.

Clients won’t just come to you, regardless of how professional your website and social media profiles are.

You need to build your client base one by one by using both indirect and direct approaches.

Every time you work with a client, you should ask them if you can use the logo in your portfolio and if they can write you a short testimonial about their experience working with you.

It doesn’t have to be long, a sentence or a paragraph will do perfectly.

You can then combine the testimonial with the logo by adding it to the logo’s description in your portfolio.

Most good portfolio plugins in WordPress will have the ability for you to do this.

As you work with more and more clients, your portfolio and testimonials will begin to build up, and it will become even more easier for you to market yourself.

Clients trust freelancers who have testimonials, so make sure you get them.

Simply working with clients one by one is also the best way to get more work in the future.

This is because whenever they need a logo again, whether it be for their other business or a refresh of the previous one, they will come to you.

This is the magic of repeat clients.

Read on for the different ways you can find new clients.

6. Getting clients through freelance sites

Freelance sites are a good way to start getting clients.

The main freelance site that people go on these days is Upwork.

Image showing the Upwork Homepage
The Upwork Homepage.

It’s quite easy to get signed up and do all the tests required.

As long as you avoid niching yourself generally as a graphic designer and instead niche yourself specifically as a logo designer, you’ll have no trouble moving up.

Many people get scared of using freelance sites because of the amount of competition there is and how many people apply for each job.

But you shouldn’t worry.

The majority of proposals you see on each job have applied to the job with copy-and-paste cover letters.

Clients ignore these freelancers because it shows that they have been too lazy to read the job description properly.

Clients hire people who show they care.

If you want to catch a clients attention, you need to do three things.

1. You need to send them a personalised cover letter.

Personalised cover letters include relevant questions about the job and give reasons why you think you can help the client with the specific project.

2. Instead of focusing solely on your own skills and experience, your profile needs to show how you can help the client.

Too many people fail to do this, and it’s costing them jobs they could have otherwise received.

3. Have a niched portfolio on your profile. In other words, make sure your portfolio only has logos in it.

The more you focus on logo design, the more clients will perceive you to be a specialist.

These tips will work on any freelance website, not just Upwork.

7. Getting clients with Instagram

Instagram, Facebook, and Twitter can be great ways to get clients.

In this post, we’ll be focusing on Instagram because it’s the most effective out of the three to start off with.

Instagram is an amazing for getting clients indirectly, and gets better as you build followers.

First you’ll need to make sure your profile is set to public.

Go to Profile > Settings (Three Dots) > Set to Public.

This will let anyone see your profile, even if they’re not following you.

Next you’ll want to sort out your bio.

The best bios start off with who you are and what you do, and will end with a Call to Action.

A Call to Action is a short message you leave the reader to get them to something.

A great Call to Action that you can use is, “Need a logo? Send me a message!”

This lets the reader know what to do if they want to work with you.

The main way you’re going to be gaining clients in Instagram is by uploading your work every time you complete a project.

With each design you post, you’ll have the option to add hashtags.

Hashtags are how clients will be able to notice your work, and will gain you followers.

Here are some good hashtags to use in each post:

#logo #logos #logolemon #design #designs #logodesign #logodesign #logodesigner #logoidea #logoideas #logoinspiration #graphics #graphicdesign #graphicdesigner

Rather than putting these in the caption, you can post these hashtags as a comment in the comments section.

To increase the chance of your work getting featured you can also tag us @logolemon – if we like your style, we might feature you which could bring more followers and likes to your page.

It’s always worth tagging in other logo promotion pages like @logoplace and @logoinspirations.

Another way to dramatically increase the success of your posts is to include the Call to Action mentioned above in each one of your posts.

This can be done by first explaining what the design is about, and then underneath it use your Call to Action: “Need a Logo? Send me a message!”

Lastly, you’ll want to make sure that you are always engaging with people by commenting on their photos or liking their pictures, as this will bring more attention to your page.

8. Getting clients using Twitter’s search feature

A lot of freelancers don’t take advantage of Twitter’s search feature.

It’s a really good tool when it comes to finding clients.

How it works is simple.

When you type in a phrase into the search box at the top of the page, Twitter will bring back posts from other users that have used that phrase.

Therefore if you type in the phrase “I need a logo”, Twitter will fetch the posts created by people that use those words.

Image showing the Twitter Search function in action
Here’s the Twitter Search function in action. I used the phrase “I need a logo”, and set the date from today.

When you search, make sure you use the Advanced Search tool and type your phrase into the ‘All of these words’ box and change the ‘From this date’ box to today’s date and leave the ‘to’ date on the right blank.

For best results you can experiment with different phrases.

When you find a potential client that you want to work with, reply to their tweet or send them a message.

9. Getting clients by finding them on Google

There are hundreds of thousands of stores, blogs, and websites online that need logos.

However, most of these websites have poorly designed logos, or have logos that are in need of a refresh.

Because of this, many website owners have the same problem: They know they need a new logo, but they don’t know who to contact to get a good one.

That’s where you come in.

The majority of websites online today have an ‘About Us’, or a ‘Contact Us’ page that gives you their email address or phone number so that you can contact them.

If you use Google to search for and find a websites in different industries, you can contact them and offer to make them a logo.

You can explain where their current logo is lacking, and then let them know the benefits that a new logo would bring.

You could then provide them with your ideas for the new logo.

Getting in touch with website owners in this way can gain you lots of clients.

The more website owners you contact, the more successful you will be with this approach.

The client pool is essentially limitless because there are so many that you’ll never get through them all.

This approach will gain you repeat clients, too.

Start using this method today for the best results!

Conclusion

When you boil it down, becoming a successful freelancer is simple.

While it takes a lot of consistency to build¬†your client base, it’s pretty straightforward what you need to spend your time doing.

It’s simple, but it takes hard work.

You need to set up the foundation for your online presence in the form of your own website and social media pages.

You then have to focus on building these up and getting clients.

As you’ve seen in this article, there are a lot of options out there for gaining new clients, but it’s best to use both direct, and indirect methods together.

You need to search for clients using methods such as Google, Twitter, or applying for jobs on freelance websites using personalised cover letters, and you also need to let clients come to you by building your popularity with social media.

If you work keep working on the methods shown in this article, you will be well on your way to becoming a successful freelancer.

Keep grinding.

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