Hey there! I’m Daniel (the designer behind Kreatank,) and I’m back with my second tutorial. (You can view my first tutorial on how to create a mammoth shield logo here.)
In this tutorial we’ll be doing something way different than before.
We will be using Adobe Illustrator to create a circular stylised fox. This will mainly be made using the Ellipse Tool, and the Pen Tool. We’ll also be using the Pathfinder Tool and some gradients.
Here’s what the final logo design will look like:
Let’s jump into it.
Step 1: Sketching the basic shape
When I design logos, I always start with a sketch.
This is incredibly useful if you want to create an amazing logo, because sketching your logo first gives you much more creativity and freedom than trying to do it all straight away in Illustrator.
You just really need the basic shape. The effects like gradients can be done in the software.
Step 2: Creating the document
When you have sketched the basic shape of the logo, you can now start illustrating it.
Go to File > New and then set up the document.
For this document, I have used the settings: 1200px Width x 1200px Height. i have set the colour mode to RGB, and the PPI to 300. Once done, you can move on to importing your sketch into the document.
Step 3: Importing and locking your sketch
Once the document has been created, you can import your sketch onto the art board with File > Place.
I usually size my image so that it’s easy for me to see, and then I lock it into place so it doesn’t complicate my working process. You can lock your sketch into place with Object > Lock > Selection.
Step 4: Making the first circle using the ellipse tool
In order to make a circle, make sure your Fill is blank, and you stroke is active. In this picture, my stroke is black, and it is 4pts thick.
You can make a circle like this by easily selecting the Ellipse Tool, and then clicking and dragging. Hold shift while dragging to make a perfect circle.
Step 5: Adding the lines with the pen tool
As you can see, in this picture we have added the details using the pen tool. We have kept the same thickness of 4pts.
It doesn’t matter if you go outside the boundaries of the circle. This will be corrected later on.
Step 6: Using the divide tool
In this step, we will use the Pathfinder > Divide Tool to cut the circle into different shapes. These shapes will be united in the next step.
Step 7: Using the unite tool
Unite the shapes into sections where the gradients will be by using the Unite Tool. These will be united just like you can see in the image above. You can unite them using Pathfinder / Unite.
Use the pen tool to continue adding details so that they correspond with the lines in your sketch. In this image, we are using the pen tool to add the line for the neck.
In this image we will be using the pen tool to make a triangular shape for the nose.
we will then be using the unite tool. The aim is to unite the other lines/shapes into their own relevant sections. Later on, we will add gradients to these segments to give them a modern & sleek look.
In this step we will be using the unite tool to unite the lines in the foxes’ neck. (So that it appears as one shape.)
As you can see, after uniting the shape, the line in the middle of the neck has now disappeared so that we have one good segment that we can add a gradient to. Next, we’ll unite the rest so that we can actually begin adding the proper gradients.
In this step we have used the unite tool on the tail.
Once we’ve used the unite tool on the tail, it’s now time to move on to the neck. (This makes the shape into one object and removes the weird lines that were present in the top part of the object.
Step 8: Choosing your colours
Choose your colours or gradients that you’ll use. Here are the gradients that I used:
Orange/Red: #860033 #f9533d
Then using the Gradient tool set your gradient angles.
Don’t get intimidated when you are selecting your colours. The more you experiment, the better you’ll be at knowing which colours work together and which colours don’t.
Beginners tend to get confused with knowing which colours to pick. However, if you stay focused and take your time selecting good colours for each section, you’ll fair just fine.
Don’t try and be perfect with your choice of colours. Perfectionism can be the demise of many a logo designer. You just need to find what you like and then stick with it. (In many cases, finding what you personally like is actually better than trying to find the perfect combination, which often tends to be illusive.
In this section, we are applying gradients to each of the segments. These segments are linear, as shown in the circular gradient palettes we created to our right.
Here we are are using our Gradient Tool to select good angles for each section. Just simply click in a segment, select the Gradient Tool, and then drag so that the angle changes to something that looks good.
And here’s the final logo design. We now have an ultra-modern design that you’ll no doubt be seeing in the future as top companies shift towards more modern designs that involve gradients rather than flat colours. as due to the gradients we used, and the fact that the outline has no stroke, it is highly future-proof.
Congratulations! Once again you just made an awesome logo that is in totally different style than what is used by most companies today. By following this tutorial and learning this design, you should now be able to make your logos in this modern style.
Author: Daniel Bodea of Kreatank
This is Daniel’s second tutorial here at logolemon. In the first tutorial, he showed you how to create a Mammoth Shield Logo, which was incredibly helpful in introducing us to his theories on sketching, and how he processes his work in Illustrator. You can check out Daniel’s website at kreatank.com, where you can see his portfolio and logo store. If you want to see even more of his work, I suggest you have a look at his Instagram @kreatank